Always remember, the ultimate goal of having a list, is to acquire paying customers. Many new Internet Marketers forget this, and focus their attention on getting bigger lists, all the time thinking that when they have huge lists, they’ll make all the money they want.

So in order to build that huge list, they throw all kinds of traffic at their website. From my own experiences, people will subscribe to the list even though they have no interest in whatever you have to say. That’s a little counter-intuitive but time and time again, my results have proven that most people don’t even bother to read what’s on the webpage. For some strange reason, even though they have no interest at all in what the website has to sell, they still subscribe.

The new Internet Marketer ends up with a huge list. But when he tries to sell something to the list, he quickly discovers that they’re not buying anything. So what’s the point of having a huge list?

There’s no point. Unless the new Internet Marketer wise-up and starts to drive targeted traffic to his website. Targeted traffic means we already know that the website visitor has some interest in what the website is selling.

For instance, if you’re selling a golf swing ebook, you wouldn’t want to advertise in a home business ezine would you? You would want to advertise only in ezines that publish golf related information.

So targeting is very important. In fact, the more targeted the traffic, the better the opt-in rates and the higher the conversion rate (i.e. more sales).

Always have an awareness of the intention of the visitors that are coming from any particular traffic source. For example, if the visitor is coming from a social network, would he be interested in whatever you are selling? What is the social network about? Is it a network for musicians? Are you selling a music course? What are the chances that this visitor will turn into a paying customer?

In doing so, you qualify the lead in advance, hence greatly enhancing the quality of your list. That’s building a list the right way.

Quinteros Victor
Rotapix CEO & Editor in Chief

One frustration that all internet marketers have is building a list. Some marketers will pay to buy a list, others will join free giveaways to try and build a list. The number one mistake a lot of marketers make is they build a big list, and the straight away they begin to email “offers” and “deals” to the list.

Now look at it from the point of view of the person on the list. They don’t know who this person is but suddenly they get emails from them asking to buy this product or that product - that would turn anyone off!

Building rapport should be their first goal to win the subscriber. Believe me, it doesn’t mean that every subscriber is a customer. However if the subscriber gets to know you first, they will build up trust with you and then perhaps buy from you.

Your list can be a licence to print money - if you tend to it well. Like a flower you need to look after it. One of the best ways to build relationships with your subscriber is to strengthen the rapport between you and your customer.

Here are a few ways to achieve that:

• Keep in touch with your mailing list often.

It is good to email them often but of course be careful on what you send them. Be a friend to them. Send them tips and strategies that would help them succeed, make sure it’s free. Then 1 at a time, you can send them offers that will help them and also help you earn

Don’t mail them only when you need to promote a product.

Regular contact is key as you begin to “train” them to expect your emails.

• Ask about their needs and concerns.

Every subscriber has certain needs. You might as well ask them what information they want to receive from you. There is nothing wrong with asking, it is better than making a wrong decision in sending emails.

• Send them gifts sometimes.

Like you, your subscriber also wants to get freebies like ebook, audios, videos, graphics or anything that would be useful for them. Again you can ask them as to what products and information that they may want to receive for free.

• Be personal.

Do not send a corporate email. They subscribe to communicate with you personally so do not be too business like when sending emails. As a tip, you can use first person whenever you end the email so that they may read it as a personal message. Remember all good autoresponder services allow you to personalize the email with their first name

• Be educational.

As list owner, your subscriber assumes that you are an expert in your field. They view you as someone knowledgeable and like a teacher. Be credible in every word and phrases you say. Make sure those words you send them have value.

Do not send emails just because you are scheduled to send emails. Spend time in creating your emails don’t simply rush off an email without thinking about it.

It only takes one silly email to ruin your reputation with your list

When you impart something of value to your subscribers, they will see you as a teacher and listen to what you say. This will come in handy when you want them to ‘listen’ to you and buy whatever you are selling.

Quinteros Victor
Rotapix CEO & Editor in Chief