We want everything to be done, now, done quickly and done nearly automatically!

It’s a fact!

Many people on the internet are used to automating any and every task. Many people have mainly used automated programs for search engine submission, now the latest thing is automatic blog comments.

What people are trying to achieve is two fold:
a.) Build up backlinks (search engines like this)
b.) Advertise their site/product on someone elses blog.

First let’s see what is positive about automatic blog commenting:
1.) Its is automated.
2.) Less Time Consuming
3.) Normally it costs nothing
4.) Gives numerous backlinks
5.) Helps in website promotion
6.) Its makes a website popular with search engines
7.) Less effort required

So in a nut shell it is pretty good right?

All of the above are true, and may be useful but what’s easy is not always best! Although you may believe you’ll get a good ranking you need to understand its limitations.

You know one of the things that is so important online? Credibility. People will find out about you very quickly online, and if you’re posting on everyone’s blog this may actually affect your credibility.

When I talk about credibility here, I mean your image and your websites image. As business person online, don’t look as if your desperate in earning money. Don’t look like a newbie. Don’t do things that may bring negative feedback to you. In relation to Automatic Blog Commenting, it really can ruin a business persons personality and image.

Automatic blog commenting does not show professionalism. To be frank, it really can annoy people reading the comments. Imagine reading the comments where it is obvious that you are promoting something. 100% certain it will not be effective.

Although you might drive some new visitors to your site, chances are they won’t be in the right frame of mind to buy from you - they may just be curious to see how you are!

Quinteros Victor
Rotapix CEO & Editor in Chief
For Search Engine Optimisation contact rotapix.com

Before you start looking at links to buy you need to know that not all links for sale are worth it. There are many things that you need to look at before you buy those links. After all, you have to make sure that the link is going to fit your needs, otherwise, it’s not going to do any good. Now first of all, before we talk about buying links there are a few things that you need to know.

Why buying links? Well, because the more links you have to your web site out there, the higher your ranking is going to be in the search engines results. This is because these links on other sites work like votes for your site. So if site ‘A’ has a link for site ‘B’, then site ‘A’ is voting for site ‘B’.

Now that you know about the utility of link building, you need to know if it’s worth paying for them. The answer is yes, however you must know what you are doing. First of all, you have to know where your link is going to be placed on the site that is selling the link to you.

It has to be in an area that people are going to be able to see it, otherwise, it’s no good. Not only that, you have to make sure that it’s going to be placed on a site that is related in information to your site. Pretty much what that means is that if you have a site about cars, and you buy a link to a site about flowers, then that is not going to help your ranking. However, not only that, but it’s not going to get you any leads. Links on relevant web sites are more powerful and should be the primary focus of your link building efforts. While performing your link buying effort, focus your time on searching for website that you know are relevant to your niche.

Next, you have to know if the site that you are buying from is a quality content website. You need to know if a lot of people come to that site or not. Make sure your link is not displayed on wasted website like link farms or affiliates websites with no Google page rank. Most of these websites are created through automated programs and are spamming the search engines.

Make proper use of the anchor text in your link. The anchor text also known as link text, is the text who appears in the link pointing to your site. Be sure to use your primary keywords in the link (without abusing). Optimizing the anchor text of your links can have a huge effect on your search engine rank.

Last, You also need to make sure that they leave the link to your site up all the time. If they do not then you are going to end up losing money on the deal. After all, if you pay for the spot, you should get to use it the whole time.

Quinteros Victor
Rotapix CEO & Editor in Chief

The inbound link is the holy grail of web traffic. Getting inbound links from government and university sites is a testament to the quality of your site.

You accumulate inbound links not only to increase traffic, but also to establish your site for providing high value to visitors. However, getting inbound links by link exchange or buying text links is not going to get you anywhere. You need to abandon those archaic ideas and jump forward with an inbound link strategy that provides high value authoritative links.

To obtain high value authoritative links, your site must provide high values to its visitors. Original authoritative articles and tools to solve everyday problems are a few ways to provide a lasting value to web surfers. Before you embark on your link-building mission, create something valuable.

Links from the government sites have very high value. If your site enables citizenry to interact directly with the government, it is an excellent candidate for a link back from the government site.

Sites that provide community level services, for example location of Social Security Offices in the USA with interactive maps, will also have high potential for outbound links from government sites.

Other types of sites that do well are sites that provide information about service performance, for example, a nursing home comparison site; sites that cross inter-governmental boundaries; and sites that allow transactions with the government, for example, filing taxes.

If your site is a good fit for outbound links from government sites, start with usa.gov site. It is a central information hub for everything government. On the bottom of the page, you will see About Us and Contact Us links. Read their linking policy by clicking on the About Us before you contact them.

You don’t have to confine yourself to the US government sites only. Explore the possibilities of getting links from foreign government sites also. But keep in mind that your site should provide some values to citizenry of those countries and people wanting to do with them.

For example, most government embassy sites don’t display their embassy addresses in interactive maps. If your site pulls their addresses displayed in simple texts in a web page and place those addresses on Google maps for interactivity, you can contact them to put a link back to your site. Explain to them that your site adds additional value to their visitors by providing richer user experience.

College and university sites provide a good opportunity to develop some authoritative inbound links. The key here is to provide services geared towards students. You may also be able to get links if a faculty member is interested in your contents.

Don’t start spamming university forums, guest books, etc. People may attack your site and bring it down, report to your web host company or domain registrar. You will lose your credibility and reputation. Try to establish relationship by helping others. Let them know that you know your topics and are willing to share with them.

If your site provides some valuable services to students, approach the appropriate university authority for linking. For example, if you have a tool that compares student loans from different sources and suggests the good ones depending on a student’s financial situation, university loan office will be willing to link to your site as a resource.

If you have a blog with original and regularly updated contents that talk about impact of the technology on the society, you may approach a faculty in sociology to link to your site from his or her home page located in the university server.

Government and university sites provide good opportunities for developing inbound links if your website has a match with their requirements. The key to that is quality contents and useful web tools. Once you meet their requirements, it is worth pursuing these entities for spreading your website links to them.

Kefentse Nkakelang

Rotapix SEO Specialist