No one disputes the power of back links to improve you search engine ranking. In fact, there are tons of people making money by falsely inflating your back links. Ultimately, however, most of these methods fail to give you good links and if you push it too close to to the edge, Google may slap you right up the side of your head.

The best and most effective links are the natural ones that come from sites that come from quality sources and by nature of the site content are supportive and you are currently reading the best way to produce those links.

Yes, I am talking about article marketing. Everyone knows the value of article marketing. It makes you recognized as an expert in your niche and also produces trust between you and your readers. One of the real values that we sometime fail to recognize is the great links that it produces from blogs and websites that publish your article.

This is the epitome of a good natural link and when the search engines rank you site, you will find that your ranking grows exponentially with the number of quality articles that have published your work on their blog or site.

As an example, everyone knows that the search engines do not look kindly upon opt-in pages but, after just a couple of dozen published articles on one set of keywords, one squeeze page of mine went from impossible to find in the thousands of results to being within a couple of pages at the top of the list. That doesn’t sound like much but, when you realize that we are talking about a non-seo optimized squeeze page, you can begin to see how important article marketing is.

So, get to work. Write some good interesting articles and not only develop a reputation for expertise and trust but, produce those back links that the search engines love so dearly. One note of caution, be consistent and try to produce an article a day. From personal experience, if you don’t do this on a daily basis, you will see your site rankings drop just as fast as they rose. In this business, you are only remembered for what you did last and if you take a week off from article marketing, your search engine rankings will drop just as fast as they grew.

We want everything to be done, now, done quickly and done nearly automatically!

It’s a fact!

Many people on the internet are used to automating any and every task. Many people have mainly used automated programs for search engine submission, now the latest thing is automatic blog comments.

What people are trying to achieve is two fold:
a.) Build up backlinks (search engines like this)
b.) Advertise their site/product on someone elses blog.

First let’s see what is positive about automatic blog commenting:
1.) Its is automated.
2.) Less Time Consuming
3.) Normally it costs nothing
4.) Gives numerous backlinks
5.) Helps in website promotion
6.) Its makes a website popular with search engines
7.) Less effort required

So in a nut shell it is pretty good right?

All of the above are true, and may be useful but what’s easy is not always best! Although you may believe you’ll get a good ranking you need to understand its limitations.

You know one of the things that is so important online? Credibility. People will find out about you very quickly online, and if you’re posting on everyone’s blog this may actually affect your credibility.

When I talk about credibility here, I mean your image and your websites image. As business person online, don’t look as if your desperate in earning money. Don’t look like a newbie. Don’t do things that may bring negative feedback to you. In relation to Automatic Blog Commenting, it really can ruin a business persons personality and image.

Automatic blog commenting does not show professionalism. To be frank, it really can annoy people reading the comments. Imagine reading the comments where it is obvious that you are promoting something. 100% certain it will not be effective.

Although you might drive some new visitors to your site, chances are they won’t be in the right frame of mind to buy from you - they may just be curious to see how you are!

Quinteros Victor
Rotapix CEO & Editor in Chief
For Search Engine Optimisation contact rotapix.com

Before you start looking at links to buy you need to know that not all links for sale are worth it. There are many things that you need to look at before you buy those links. After all, you have to make sure that the link is going to fit your needs, otherwise, it’s not going to do any good. Now first of all, before we talk about buying links there are a few things that you need to know.

Why buying links? Well, because the more links you have to your web site out there, the higher your ranking is going to be in the search engines results. This is because these links on other sites work like votes for your site. So if site ‘A’ has a link for site ‘B’, then site ‘A’ is voting for site ‘B’.

Now that you know about the utility of link building, you need to know if it’s worth paying for them. The answer is yes, however you must know what you are doing. First of all, you have to know where your link is going to be placed on the site that is selling the link to you.

It has to be in an area that people are going to be able to see it, otherwise, it’s no good. Not only that, you have to make sure that it’s going to be placed on a site that is related in information to your site. Pretty much what that means is that if you have a site about cars, and you buy a link to a site about flowers, then that is not going to help your ranking. However, not only that, but it’s not going to get you any leads. Links on relevant web sites are more powerful and should be the primary focus of your link building efforts. While performing your link buying effort, focus your time on searching for website that you know are relevant to your niche.

Next, you have to know if the site that you are buying from is a quality content website. You need to know if a lot of people come to that site or not. Make sure your link is not displayed on wasted website like link farms or affiliates websites with no Google page rank. Most of these websites are created through automated programs and are spamming the search engines.

Make proper use of the anchor text in your link. The anchor text also known as link text, is the text who appears in the link pointing to your site. Be sure to use your primary keywords in the link (without abusing). Optimizing the anchor text of your links can have a huge effect on your search engine rank.

Last, You also need to make sure that they leave the link to your site up all the time. If they do not then you are going to end up losing money on the deal. After all, if you pay for the spot, you should get to use it the whole time.

Quinteros Victor
Rotapix CEO & Editor in Chief

A directory is completely human edited and is search engine friendly. A web directory adheres to the W3C Web Standards in an attempt to help lead the World Wide Web to its full potential.

A directory normally holds information much like a search engine, the main obvious difference being that it is human edited, where a search engine is automated.

The first directory you should submit your site to, is dmoz.org. Human editors are picky, so be sure to read their rules and regulations before you register.

Then benefit of submitting your site to directories is added pagerank and added traffic to your website, making it look more trusted in the eyes of the search engines. Go to the link below once your site is ready for submission to search engines and directories.

http://www.australiaonlineadvertising.com.au/

Dhavel Pattel Online Marketing Specialist