Archive for the ‘Internet and Businesses Online’ Category

A Beginner’s Guide to Making Money on the Internet with Adsense

Monday, April 21st, 2008

If you’re interested in making money with Internet marketing, the fastest and easiest way to do this, in my opinion, is with Google Adsense.

If you’re not familiar with Adsense, they are the little ads that you see on many web pages that consist of a headline, two lines of text and a URL.

When you put Adsense on your web pages and people click on them, Google pays you for each click. Some of these clicks pay as much as $2 or $3 while others might pay as little as five cents or less.

How to get started with Google Adsense

To put Google Adense on your website or blog, you must first submit the site or blog to Google and be approved.

You can find the place to start by searching on the term Google Adwords.

After you fill in all the blanks and submit your site or blog, Google will actually crawl it to make sure it qualifies for Adense. This means that your website should probably have at least 10- 12 pages and your blog should have a fair number of posts.

After You Are Approved

Once you have been approved by Google, you will need to go to the Google Overview page and click on Adsense Setup, which is where you create your AdSense ads unit or units. You will want to choose AdSense for Content and your ad unit should be Text ads only. Click Continue and you will then choose your Format — which can be anything from a 728 x 90 Leaderboard down to a 125 x 125 Button.

You will also need to choose a Border, Title, Background, Text, and URL.

Most webmasters, including your author, have found that the best producing Format is the 300 x 250 Medium Rectangle with no border a blue title, no background, black text and a colored URL. But then, this can vary from site to site and, ultimately, you will have to experiment and find the unit that generates the most revenue for you.

Next, you will be given the opportunity to create a Channel to track the performance of your Adense units. Google allows you to choose up to five custom channels to track the performance of an ad unit.

You can name your channels just about anything, but it’s best to name them by reference to their size or their location on your web pages. For example, you might name one channel 300×200topleft. This is important because when you run your revenue reports, Google will report your earnings by Top Channels so that you can see which of your units are performing best and which are doing the worst, and make changes accordingly.

The HTML Code

You will next go to a window with a Submit and Get Code button. Click on it and Google will provide the code for your AdSense unit. This code will be in HTML, which means you will have to find the HTML source code for your web pages and then insert the Adsene code in the appropriate place or places.

Experience has taught me that the maximum position for AdSense on my websites is the upper left-hand corner — either above or below the headline. But then, as with most anything in Internet marketing, you will need to experiment to see which AdSense unit in which positions generate the maximum revenue.

In Summary

Google AdSense can be an excellent revenue generator for the beginning Internet marketer. AdSense ad units are easy to create and place on your website and can earn you $100 a month or more — depending on the nature of your website or blog and the amount of traffic you can generate.

Quinteros Victor
Rotapix CEO & Editor in Chief

How To Market A Service Online - Direct Marketing Is Key To Your Success Online

Monday, April 21st, 2008

Marketing any product or service online is similar to offline marketing in some respects but different in others. The goal is the same, to make a profit. A good education of marketing is necessary for both words; online I would say you need an education in direct marketing to be successful.

The benefit of direct marketing online is that you don’t need a retailer involved; you just market your products or services directly to your end user. Direct marketing is how most advertising online is done, most of the major players such as Yahoo and Google run direct marketing systems.

When you do a search online with Google or Yahoo, the ads you see on the right hand side of the page are direct marketing ads. They might not be called that but the idea is to have a “searcher” click on the ad, visit the site and perform an action such as buying something or putting in their email address.

Another effective and my favorite way to market product and services online is by using article marketing. You write short articles in your field of expertise and submit them to article directories; these directories will spread them all across the Internet. Your article will have a link to your website so that a reader can visit your website after they finish reading the articles.

Article marketing is free and only cost you your time to write the article. It is effective and you are sure your prospects are interested because they read your article to get to your website.

Quinteros Victor
Rotapix CEO & Editor in Chief