Website Promotion
If you want to get a website found on the search engines, you are going to need a few tips to get you started. You can always pay somebody to help you promote your site, but this can be costly and you may not see results for some time.
If you don’t already have a website, then I want to explain how this could actually be beneficial! A lot of people will turn to a Google search or any of the other search engines to find a relevant site. Google loves ‘aged domains’ this to say a domain name (website address) which is not brand spanking new. The reason for this is that Google sees an aged domain as one which is serious about sticking around for some time and not a fly by night operation. So my first recommendation (if you don’t already have a website) would be to purchase an aged domain. Aged domains can be purchased from companies such who specialise in expiring website addresses.
Just grabbing an aged domain name may not be enough though, what you really need to do is think about the domain you want to buy. Google also can give preference in its search results to website that have keywords in their URLs. So if you want to a website found for ‘Japanese Used Cars’ then have a look for an expiring domain with one (or more) of these keywords in the title.
Ok, so now you have your old domain name and keyword in the URL itself, great! Now you need to get some content on the site and also add your keywords. The most important place for your chosen keywords would be the Title tags. Other places are the actual content of your site, ALT tags, and also you should use keyword in H1 text on the page as well. Contrary to popular belief, Google does not give much benefit to having your keywords in the META keywords tag, but it is still good practice to use this tag as anyway.
The next step is to get it found on Google. Google will eventually pick it up the site by itself if it has not already done. One way of speeding up the process is to get some links for it. You can get links in many different ways, but I consider directory submissions to be stage one of link building. Other ways to build links that are recommended include article submissions, blog comments and social bookmarking. The best way to build a link would be to use ‘anchor text’ which means getting a link back to your website with certain keywords in the link. An example would be the anchor text ‘Used Japanese Car’ which would then link back to the www.all-japanese-motors.com site mentioned above.
Francis
Seo Specialist