How to Build a List the Right Way
Always remember, the ultimate goal of having a list, is to acquire paying customers. Many new Internet Marketers forget this, and focus their attention on getting bigger lists, all the time thinking that when they have huge lists, they’ll make all the money they want.
So in order to build that huge list, they throw all kinds of traffic at their website. From my own experiences, people will subscribe to the list even though they have no interest in whatever you have to say. That’s a little counter-intuitive but time and time again, my results have proven that most people don’t even bother to read what’s on the webpage. For some strange reason, even though they have no interest at all in what the website has to sell, they still subscribe.
The new Internet Marketer ends up with a huge list. But when he tries to sell something to the list, he quickly discovers that they’re not buying anything. So what’s the point of having a huge list?
There’s no point. Unless the new Internet Marketer wise-up and starts to drive targeted traffic to his website. Targeted traffic means we already know that the website visitor has some interest in what the website is selling.
For instance, if you’re selling a golf swing ebook, you wouldn’t want to advertise in a home business ezine would you? You would want to advertise only in ezines that publish golf related information.
So targeting is very important. In fact, the more targeted the traffic, the better the opt-in rates and the higher the conversion rate (i.e. more sales).
Always have an awareness of the intention of the visitors that are coming from any particular traffic source. For example, if the visitor is coming from a social network, would he be interested in whatever you are selling? What is the social network about? Is it a network for musicians? Are you selling a music course? What are the chances that this visitor will turn into a paying customer?
In doing so, you qualify the lead in advance, hence greatly enhancing the quality of your list. That’s building a list the right way.
Quinteros Victor
Rotapix CEO & Editor in Chief